AI Insights
Surfaced from briefs, finance, and the moves your team already made.
3 briefs need a talent shortlist — Sulwhasoo is #1
Sulwhasoo (SWS Face Mist, Rp 480M) is the highest-value brief and is due in 4 days. Build the shortlist now to stay ahead of competing agencies.
Payment risk: Indomilk (IDAC)
Historically pays net-60 with ~18-day delays. Flag AR before committing production spend on the new Indomilk request.
Indomilk net-60 payments slipping ~18 days
IDAC's last 3 invoices (Rp 695M total) are tracking ~18 days past their net-60 due dates. One is already overdue; two more come due in July. Suggest a friendly nudge before month-end.
TikTok Recall shorts ~4× IG engagement
TS Talks TikTok Recall shorts average 8.2% ER vs Instagram Original Content at 0.35%. Reallocating 2 IG posts/week to TikTok shorts could lift weekly reach ~3.6M.
Editing room at 92% – Theo overloaded
6 raw episodes are queued for shorts repurposing with zero generated this week. Theo is at 92% capacity. Consider routing Marapthon + Manohara to a freelance editor.
Editing capacity at 92% this week
Theo and Ogie are near max with 14 "Recall" shorts queued for TS Talks + Rembulan. Add freelance GD support or AI-assist the Rembulan batch to protect deadlines.
CEO Room + TS Talks drive 58% of Q2 sponsored revenue
Event Sponsor is your fastest-growing line at +40% MoM, led by Vsoy (Hyrox). Consider expanding sponsor inventory on CEO Room.
5 talent records need attention
Luna Maya's ratecard looks outdated and 4 talents show near-zero IG ER (likely a sync error). Verify before quoting clients.
Briefs Needing Attention
Ranked by AI priority – value, deadline, client history, and tribal knowledge.
| Brand / Brief | Vertical | Est. Value | Due | AI Priority | Action |
|---|---|---|---|---|---|
Sulwhasoo SWS Face Mist — July Campaign | Beauty/Skincare | Rp 480 jt | 4 Jul 2026 | 95 Highest deal value in the queue (Rp 480M), brand-fit talents available, and a tight 4-day deadline — slipping risks losing to a competing agency. | |
Mise En Scene Mise En Scene — Haircare Deck | Haircare | Rp 120 jt | 6 Jul 2026 | 72 Mid-value, but this brand historically decides slowly — lock talent availability early to avoid losing them to other bookings. | |
Stella Stella — FMCG Awareness | FMCG | Rp 150 jt | 10 Jul 2026 | 64 | |
Illiyoon Illiyoon — Skincare Seeding | Beauty/Skincare | Rp 90 jt | 15 Jul 2026 | 58 |